When I started Madison Ashlee Marketing in 2019, my primary focus was helping my clients thrive on Pinterest. My marketing packages at the time only included content creation and Pinterest management. I killed it at Pinterest. My clients were seeing huge and consistent increases in website traffic and engagement, but there was something missing.

As my company has grown, so has my expertise. While becoming easy to find on Pinterest so users click over to your website is important, it’s only a small part of the process. The real work begins once they land on your site. Having a website that seamlessly carries visitors through the customer journey is crucial, so I’ve created three new marketing packages- Generate, Nurture, and Convert- that will transform your website into an effective selling machine and your marketing strategy into something easily sustainable.

Generate Marketing Package

The Generate package lays and strengthens the foundation of your marketing efforts. This package includes Pinterest management, SEO, and lead magnet creation. Pinterest is the perfect platform if you’re looking to be a little more hands-off with your social media strategy. Pinterest isn’t like Instagram where you have to be social and engaging all the time; Pinterest will reward you even if you’re taking a vacation! I start with this platform because in order to convert website traffic into sales, you need to be generating traffic consistenly.

I also love Pinterest because pins have a much longer lifespan than any other platform and can keep bringing traffic in for months or even years after they’re posted. Plus, the visual nature of Pinterest makes it perfect for showcasing your products and services in a way that catches the eye.

SEO is also going to bring in website visitors, and quality ones at that. The people who find your website in search engines are likely searching specifically for what you offer. Our goal with SEO is to be able to organically bring in website viewers when you’re not actively promoting your offers. And the way to do that is using keywords to rank on the first page of Google because nobody (literally 0.68%) goes to the second page!

Lastly, included in this marketing package are lead magnets! This is an easy way to provide your visitors with education, information about your services, or a valuable resource, in exchange for their email. This not only acts as a way to warm up your audience to sell to them later, but also grows your email list to use later on!

Nurture Marketing Package

Once people can easily find your website, it’s time to convince them that they should stick around, visit often, and trust you. Writing blogs is the easiest and most beneficial way to nurture your audience, and the Nurture package takes care of everything you need. Plus you’ll receive everything from the Generate Marketing package.

Those who invest in this package will have high-quality, researched blog posts written and optimized for their site on a regular basis. While blogging may sound out-of-date, a consistent blog will showcase your voice and personality, build authority and trust with your visitors, and help your website show up more frequently in online searches.

Nurture package clients will also receive various marketing materials, like infographics, interactive content, like quizzes and surveys, which helps keep your audience engaged and provide you with specific insights and analytics.

Convert Marketing Package

Now that you’re generating consistent traffic, you’ve established a high level of trust with your audience, and you’ve grown a significant email list with your lead magnet, it’s time to make some money! With everything from the two lower packages, adding email marketing is the home run and where you’re going to make a huge chunk of sales if done properly

A great email strategy is the most effective way to create and keep repeat customers. With the Convert package, you’ll have appealing and strategic messages created and sent to your list on a regular schedule. Additionally, you’ll be provided with a personalized sales funnel that highlights how you can most effectively turn potential buyers into repeat customers.

This package is meant to handle everything in your marketing strategy so you’re able to get back to what you’re really good at in your business.

The growth of Madison Ashlee Marketing started so I could support my clients fully instead of just bringing traffic to their websites. Whether you’re just starting to build your online presence or looking to refine and optimize your existing strategy, I have a package designed to help you wherever you’re at in your business journey.

By focusing on generating traffic, nurturing your audience, and converting leads into loyal customers, these packages offer a sustainable approach to marketing. So, if you’re ready to transform your website into a selling machine and take your business to the next level, let’s get started!