Time to get real for a second. Running a business is HARD. It’s so easy to get sucked into the illusion that running a business will only be early mornings, productive days, late-night gym sessions, and inquiries coming out the wazoo. Social media managers on the ‘gram are so willing to sell you the dream that it’s always perfect.

Being a social media manager is one of the most fulfilling things I’ve done in my life. It has given me the freedom to pursue my passion for graphic design and content creation while being able to break out of the 9-5 lifestyle and live a more balanced life. It’s so important to create time to do things outside of work that brings you joy. However, no one tells you that all this freedom and flexibility is something you have to work hard for even AFTER you quit your 9-5. Setting boundaries is the real gateway to living a fulfilled life making money off your passions. 

I’ve talked about setting boundaries and figuring out what works for you on a WFH day on this blog before, but I think it’s important to have a reality check every once in a while to bring us back down to earth. It’s so wonderful to have all these aspirations about what your business will look like and how productive you will be, but it’s also important to set realistic goals. 

If you live your life only thinking about what you want your future self to look like, you will miss out on the beauty of the process. 

I am so guilty of this, but being open and honest about it is the only way to tackle the beast of comparison and live in the future. Taking the steps to reality check yourself is so difficult, but it’s so worth it. 

So, here are my 3 tips for anyone trying to break out of this nasty habit.

  1. Go touch some grass. Did y’all see what the Facebook whistleblower revealed? These big tech giants know that their products and algorithms are harming teenage girls. As someone who grew up as social media was developing, I can feel the impact that social media has on my mental health. Be aware, put your phone down for an hour, and get outside. If the weather doesn’t permit, lock your phone up and go read a book. Social media managers need breaks, too! 
  2. Set clear boundaries between business social media and personal social media. This is a tough one, but it’s so necessary. If my business Instagram is full of influencers I want to look like and other social media managers I’m constantly comparing myself too, this business I love so much will undoubtedly turn into something unhealthy. You are not obligated to follow people if you know deep down that it is hurting your mental health. 
  3. Set small, attainable daily goals. We’ve all heard of SMART goals, right? It’s time to apply. It’s so easy as a social media manager to get sucked into daydreaming about all the great things you want to accomplish (which is not a bad thing!), but if it becomes a constant thinking process then it’s time to quit it. I am a true lover of to-do lists, so I’ve started romanticizing my day instead of the intangible and boundless future. If you can go to bed at night feeling happy and productive about the goals you set for just today, you’re all set. 

I hope you’ve taken the 5 minutes to read this, take a second, and breathe. Stop being so hard on yourself. You’re doing such a great job. 

Being Realistic About Your Business

Leave a Reply

Your email address will not be published. Required fields are marked *