One of my favorite things to talk about is creating a content calendar that allows you to stay consistent in your business. It truly can help you with so many different types of marketing from social, email, video, and so much more depending on what you do! Here are 4 steps for a simple, yet effective content calendar:
1. Choose a project management platform
The first thing you should always try to figure out is that the best project management platform is best for you. There are so many out there that allow you to organize your content, including your content calendar! Choosing the right platform will allow you to easily create content that makes the most sense for you and your business, and keep everything organized! Here are some examples: ClickUp, Asana, Trello, Airtable, etc.
If you are not a fan of using systems like these, you can easily use a Google Doc or Excel sheet to do the same kind of work, in a simpler fashion!
2. Define your goals and flow
Once you have chosen a platform that best suits what you need, you are ready to decide on how you want to use it. I always suggest using templates already built, especially the ones that are created for social. All templates are customizable so if you feel like the flow doesn’t make sense or doesn’t include fields you need, then you can always add them. If you are reading this and are unsure how to even create a content calendar, here are a few examples of fields and tags to add:
- Due Date
- Assignee (if you have a team)
- Social channel
- Type of content
3. Add due dates and follow them
Not only are due dates an option to add within your fields when building out a content calendar, but to me, they are one of the most essential parts of one! The biggest thing to note is that you should always follow the due date and make sure to allow that to keep you on track for the content going out. Most people will tell you to create a content calendar for at least one month in advanced in order to stay on track. Although this isn’t me, I know some people even plan out content for the entire quarter! What’s nice about creating a calendar like this is that you are in charge of how much you want it to help you!
4. Make it a habit
One of the worst things you can do is take tons of time out of your day creating the most perfect system to creating a calendar, and not use it! Just like working out or the perfect morning routine, it takes time to get use to doing something that you normally never did or maybe tried, but failed. Here are a few ways to build that habit:
- Pin it to the top of your internet search bar
- Add it to your bookmarks
- Create a reminder on another calendar
- Put a sticky note on your computer telling you to check it
It might be silly, but once you build that habit it will be second nature to check it. Plus, on top of you using it for your calendar, you might consider adding monthly tasks and other things you need to check off your list!
Creating an organized flow, in general, can be really intimidating. Once you get started and figure out what’s best for you and your business, I promise your productivity and consistency will increase! If you are just someone that just doesn’t have the time to create a calendar and schedule, come send me a message! We love creating the best content strategies and making sure your content gets out there!